Gather
Collect language from Joel and Jon about values, preferred clients, desired outcomes, relationships, capabilities, vision, and boundaries.
The work beneath the words
We’re building a language system.
Before we write the line, we need to agree on what it must carry: who Electric Fun is, how it works, who it works best with, and what the work makes possible.
Scope
Build an internal language system.
Give Electric Fun a consistent way to describe itself, make decisions, onboard collaborators, and communicate externally.
Organize
Identify recurring themes and translate them into a coherent language system.
Apply
Use the system to guide website copy, brand messaging, client positioning, onboarding, internal documentation, and future tools.
Define
What is true about Electric Fun?
Choose
What language carries that truth?
Place
Who are we speaking to, where, and why?
Express
What sentence does this moment require?
A phrase has a function before it has a form.
See it in practice
Different jobs use different parts.
Same system, different jobs
Transformation + Outcome
Lead with what becomes possible.Identity + Principle + Boundary
Show the point of view behind the work.Relationship + Transformation + Proof
Make the change credible.Relationship + Audience
Offer the next right step.The options are prompts, not proposed copy. Select freely, then rank what deserves to shape the final system.